Cool Ad Watch

This clever viral video had a lot of people fooled:

New Yorkers understand unconventional living situations, but this one is a little too crooked to be real. A documentary called Man in a Cube features a writer named “Dave” who claims to live inside the Astor Place Cube, an iconic New York City sculpture by artist Tony Rosenthal. … The video ends with a blatant plug for Whil, a self-proclaimed “brand about nothing.” The idea behind it is a 60-second technique during which one should meditate and power down from the chaos of the connected world.

Update from a reader:

There was a National Lampoon short story in the mid-1970s about a guy who lived in the Astor Place cube. If my memory serves me correctly (highly suspect for all the usual reasons), he had the gift of being able to poop a kind of super marijuana and supported himself by selling it around the neighborhood. “Hilarity” ensued.