Most major outlets gave climate and energy issues far more ink in 2013 than 2012: Bloomberg News was up 133 percent, the Globe and Mail doubled its reporting, USA Today boosted its effort 48 percent and stories in the Wall Street Journal, Sydney Morning Herald and the Financial Post each were up 40 percent, according to The Daily Climate’s archives. Of the world’s news outlets, Reuters led the pack in climate change coverage, with almost 1,100 news stories. Associated Press was second, with 1,030, followed closely by The Guardian, with 1,025.
The New York Times, having dismantled its “green desk” in early 2013, was the only major publisher to see coverage drop in 2013, dipping 10 percent from 2012’s level to 883.
So if even the WSJ is boosting its coverage, why do a third of Americans deny the reality of climate change? TV is partly to blame:
“When you look at public opinion data, it’s still the nightly news, believe it or not. That’s still the single biggest driver,” said Robert Brulle, a social scientist at Drexel University who monitors climate coverage and has spent time plumbing the depths of the Daily Climate’s archives. Brulle’s tracking of TV news shows climate coverage was stable last year, with nightly news at ABC, NBC and CBS airing 30 stories, compared to 29 in 2012.