Allison Davis notes a nerdy health culture taking root in the Bay Area:
For [biohacker Dave] Asprey and other Valley denizens looking to disrupt diets, the real focus isn’t weight loss or well-being. It’s surviving a punishingly work-centric way of life, and figuring out how to apply the ideals that govern their professional world – innovation, optimization, efficiency, quantification – to the human body.
This approach to dieting has existed almost as long as Valley culture itself. The ideas behind bodyhacking and the Quantified Self movement got their start with the SiliconValley Health Institute, which was founded in 1993: Its aim was to look outside of mainstream medicine to find out not just how to treat or prevent illness, but how to optimize the body’s potential. Those ideas have now seeped into the mainstream with the popularity of fitness-tracking devices and diet apps. It’s predicted that the wearable fitness-device market will surpass $1 billion in revenue in 2014.