When the cool kid cultural barometer, The Onion, takes on sponsored content, you know the tide may be turning. The Buzzfeed/Upworthy parody site isn’t up yet, but they’ve given us a flavor:

Nelson Mandela, as he lay on his death bed said, ‘My greatest regret is that I never generated buzz, and expanded my brand’s reach through a cross-promotional digital partnership with a major lifestyle brand with strong appeal among Millennials such as Pringles, or Old Navy. I have wasted my life.’

Maybe the best way to tackle something so egregious and bullshit-heavy is by parody and humor. God knows other forms of protest are like whistling in a hurricane.