Jack Hamilton nominates Zeppelin:
Depending on your preference in white male hagiography, “modern” rock music is often said to have started with Dylan’s “Like a Rolling Stone,” or Sgt. Pepper, but these myths are wishful, and overly fanciful: Modern rock music started with Led Zeppelin. Their influence, for better and worse, over all that’s come since is singular. Punk in the 1970s was a rejection of their pompous pretentiousness, metal in the 1980s an affirmation of their excesses, grunge in the 1990s a reclamation of punk that often sounded a lot like Led Zeppelin. We have Led Zeppelin to blame for Creed; we have Led Zeppelin to thank for the White Stripes. They were a band loved by millions, but if you were smart, or just cool, you probably hated them. Led Zeppelin lifted popular music to new heights of opulence and ambition and in doing so made people fear for its future. … Forty-five years later, we live in their aftershocks.