Category: Cool Ad Watch

This is how the German Crafts Union tries to recruit unemployed teenagers:

It reads: "More attractive than you think."

(Hat tip: Copyranter)

A Brazilian soccer team found an "ingenious" way to promote blood donations:

Nicknamed the ‘Red and Blacks’, there’s no prizes for guessing what colours Vitoria usually play in. However, ahead of the new season, the club have ‘drained’ the red hoops from their home strip in a bid to raise awareness and get their fans to donate blood for transfusions and the like. The red hoops on the home shirt will then be replaced one-by-one as the level of blood donated rises, until the shirt is eventually restored to it’s former glory when the target is met.

Although cool is hardly the right word here. Copyranter comments on the award-winning ad:

Doing an effective child abuse awareness print campaign is nearly impossible. I've seen so many bad ads in this category over the years. These executions, via Y&R Mexico, are not perfect (readable typefaces, please, art directors). But they at least make a clear, memorable powerful point. Copy: "70% of abused children turn into abusive adults. Donate at savethechildren.mx"

People can be pretty great sometimes:

(Hat tip: Devour)

An actual bus, via Copyranter:

Nicely done. Even if the kids can't read it, hopefully some of the parents can.

Hopefully "the power of Pine-Sol" can clean urine stains off pants:

Tim Rogers applauds JC Penney for a new Father's Day ad: 

The copy reads: "First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two." According to Gawker, the two guys in the ad are "real-life dads Todd Koch and Cooper Smith,” and those are their kids, Mason and Claire. And, as Gawker points out, the ad looks like a response to the failed boycott organized by the anti-gay nutjob group One Million Moms. I like the execution of the ad. I like the copy. And I like its middle-finger attitude to uptight folks everywhere. 

Previous props for JC Penney's two moms ad here.

Life at 15 images per second:

Mark Duffy relays the details:

Copywriter Sophie Schoenburg and art director Marcus Kotlhar worked 6 months researching images, improving the script and building each scene so they would not only be understood, but would also touch viewers. Sometimes, for example, a scene would look perfect on paper, but the images chosen to depict it were not sufficient or did not perfectly match up to offer the right movement and sense. And hence the research had to be restarted.

Copyranter claps:

Some Brazilian ad agency finally turned the buttered bread/cat Infinite Energy theory into an ad. I mean, the idea's been sitting there for years, ready-made, for anybody looking for an "energy" concept. So, bravo to O&M Brazil for being opportunistic/lazy enough to sell it to somebody. Anyway, nice set, nicely shot. It'll certainly win a few awards.