Guinness gets in the St. Patrick's Day spirit:
Copyranter comments:
It's like a Monty Python skit, without the CRAZY (though I love those skits, too). Round up your mates—wonderful. That sheep dog is a hero! Are you watching, Miller Lite? This is how to do "Man Up" without banging men over the head with an idiot hammer.
The Guardian cranks up the production value to dramatize open-source journalism:
Copyranter calls it "the best ad of the year, so far."
Copyranter applauds a deceptive but clever campaign:
[W]hen I see stories like this one about the great Rhino, I feel ill. But bravo to Ogilvy Cape Town for pissing people off by bait and switching them with this YouTube hijacking effort. The agency says they increased online signatures for their client, non-profit Forever Wild, by 400%.
And all without spending much, if any, money.
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by Chris Bodenner Copyranter differs:
Its ingeniousness is far outweighed by its invasiveness. … I think the bench imprint-vertising still takes the annoying cake, but this here is close. I’ve been meaning to post this obnoxious piece of Ad Creep for months (It’s from 2005, before I started this stupid site.). This is the ambient ad equivalent of lighting a bag of dog shit on fire, ringing the doorbell, and running.
The ad sparked a vigorous debate in the comments section. One Copyranter reader:
You know I like you, but you are way way way out in left field on this one. For me, this is one of the smartest most original ads ever created, and the majority of creatives agree with that. I’d be happy to have someone put that on my door, because then I’d put it on my neighbor’s!
Another counters:
People have peepholes on their door for a reason. Sure, most of us don’t actually need them, but not everyone’s neighbourhood/life situation/sense of security is going to let them be ok with an advertiser (a) blocking their peephole so it doesn’t work, and (b) requiring them to step outside to fix it. Next up: Ads that involve blocking people’s fire escapes or disabling their locks.
NBC co-opts the "Shit __ Says" meme for Liz Lemon:
Fresh from an incredible year rounded off by his immensely popular 'The Long Wait' for John Lewis, [director] Dougal [Wilson] lends his uniquely charming touch to a good cause: getting people to eat more vegetables. Celebrating cooking in its most vibrant form, we're reminded that healthy food doesn't have to be boring.
Copyranter is impressed:
It's not a traditional "ad" really. But it's one powerful message. I hate infographics. But I love this beaut, just launched by Google. The video is just a teaser. Go to the OneHourPerSecond site for the truly mind-melting info …
Copyranter says that "this is how you tease your Super Bowl commercial":
Copyranter calls this subtle and clever spot "the commercial of the year so far":
It's a little long, but I guess the agency figured :30 wasn't long enough to set-up the joke, and so they needed to extend it to a minute for a possible broadcast buy. And thank you, agency and client, for not ruining the moment with a honking LG logo super. Bravo, Y&R Amsterdam.
Noah Smith is pleased by a new Target ad:
That stylish young man in the orange shirt is Ryan. Ryan just so happened to have been born with Down syndrome, and I’m glad that Target included [him] … This wasn’t a “Special Clothing For Special People” catalog. There wasn’t a call out somewhere on the page proudly proclaiming that “Target’s proud to feature a model with Down syndrome in this week’s ad!” And they didn’t even ask him to model a shirt with the phrase, “We Aren’t All Angels” printed on the front. In other words, they didn’t make a big deal out of it. I like that.
The Dish 
