Copyranter claps at this placement for Heinz Garlic Sauce:
Ad by Amsterdam agency N=5 was placed in the personals section of newspapers. Very nice. One caveat: Like pretty much every good ad idea these days, it's been done before. But this execution wins.
It’s time:
Miniature parkour:
Copyranter spots the subtle strategy:
The logo on the sneaks (the finger ones and the real ones) is that of French sportswear company Le Coq Sportif. So there you go "viral" video fans, eat it up.
Copyranter really likes this one (side angle here):
Not Photoshopped. A real street scene with blurred billboard, sidewalk, street sign, mailboxes, and fire hydrant. It's promoting the new 2012 C-350 Coupe. It was up last week on Peter Street in Toronto, and will be up again this Saturday (if you're in the neighborhood). Note: the blurred street ad thing isn't completely original: UPS did it in Jakarta last year. But damn. This is the second street ambient stunt of the day I've liked (here's the first, featuring real live toy soldiers.)
Copyranter isn't as sure as we are:
Well, it certainly is dripping with melodrama. But, I think that may be the best way to go with an organ donor commercial. I know some of you will disagree, which is fine. I was on the fence between praise and derision myself.
The track is "I Could Use Somebody," the Kings of Leon.
It was released back in the spring but has particular punch today:
Copyranter isn't always a cynic:
Finally, an anti-drunk driving spot that gets the tone right. Only once before have I seen [one] that didn't make me shake my head and sigh (this entertaining short film via Denmark). Usually, the commercials are either pathetically preachy or "shocking." But this one, via the New Zealand Transport Agency, talks to kids, not at them.
And equal parts creepy, via Copyranter:
Chantal Martineau entertains our inner 12-year-old:
You may have seen these ads around the city lately. Depending on your sense of humor and level of maturity they are (A) hilarious, (B) disgusting, or (C) all of the above.
Update from a reader:
Here in the St. Louis TV market, car dealer Jack Schmidt has, for at least two years now, been airing spots whose set-up line goes something like, "Think you can't afford a new car?", concluding with the tagline, "Then you don't know Jack Schmidt!" Which is, I consider, much less jejune and far cleverer than the "Take a sheet" spots.
(Hat tip: Laura Nahmias)
Man, I miss my girls (they're still in Ptown with Aaron as he shuts down the cottage). I feel an almost physical ache without their daily ups and howls, a craving for their affection and moods, a loneliness not just from people, but from nature. And, yes, I miss my husband too.
(Hat tip: BF).
The Dish 