Cool Ad Watch

A glimpse at the future of road-tripping:

Screw pretending there’s a little man running alongside the car or doing that stupid wave thing with your hand — with Toyota’s interactive car window display, you can doodle, measure distances, zoom in on roadside features, and even learn more about what you’re seeing. Sure, “Window to the World” is just a concept right now, but I’m sure that if we say the phrase “is it ready yet” enough times it’ll be ready sooner.

Cool Ad Watch

by Chris Bodenner

The cantankerous Copyranter has a soft spot:

Leaving aside my opinion about zoos, I think this Colorforms-like outdoor summer advertising campaign by Amsterdam zoo Artis is lots of fun. Locals were invited to remove these animal stickers—promoting a "baby boom" of newborn animals at the zoo—and spread the word around the city. Free media re-placement!

Cool Ad Watch

Always

by Zoë Pollock

Ok, maybe just a less prude ad watch. Copyranter rejoices:

NO, you don't understand, this is a historical advertising moment, people! OK, it's just a dot that's representative of menstrual blood, BUT STILL. After years of TV spot after TV spot using that ubiquitous blue liquid, Look! Red!

Cool Ad Watch

Andrew Price unpacks a recent Nissan Leaf ad:

We think of gas as an Industrial Age power source, whereas iPods and computers are Information Age products. By highlighting that contrast, the ad is selling electric cars as modern and efficient, rather than as the saviors of rainforests. That's gives them an aspirational appeal that resonates with a much broader swath of America than just the treehuggers.