LikeCool highlights one promoting BBC Knowledge:
All of the spot is in-camera on a multi-plane table in sequence. The characters are either paper or clay. All of the backgrounds are painted. Even the natural elements, like clouds and stars, were a layer of animated paint shot in-camera. Because of the way the transitions worked from one thing to the next, we had to be careful because there wasn’t any time to start over, really.
David Kiefaber writes:
Marketing stunts can be a lot of things—funny, weird, innovative, maudlin, hectoring, and of course flat-out stupid. But once in a while, there's a fundamentally good heart at its core. Such is the case with this effort by McCann Erickson for Serbia's Suicide Prevention Office. Facing truly horrific yearly suicide averages, the SPO has projected a simple phrase—"You are not alone"—and its hotline number onto the water below Belgrade's tallest bridge. In fact, it can only be seen by looking down from the bridge. Heavy. Not only is it a grimly clever instance of targeted advertising, it's done with the right amount of minimalism and respect. I hope it works.
Copyranter is impressed by these ads:
They're for the Thai Health Promotion Foundation by BBDO Bangkok. The campaign just won a Bronze Lion at the Asian Cannes ad festival. OK, they are creepy, as most close-up eye-vertising is. But they draw you in and hit you with that bing! (post not sponsored by Microsoft) creative moment which is sorely lacking in most of today's adwork.
A simple but clever spot from London-based filmmaker Temujin Doran:
Build Anything from Studiocanoe on Vimeo.
(Hat tip: TDW)
Eastbound and Down in Mexico:
HuffPo asks what should be on everyone's mind:
Now that the suspense is over about what Conan O'Brien's new TBS show will be called, it's time to get excited for the November 8 premiere. To help in that department, TBS released the first print ad for "Conan" today, featuring CoCo with his animal doppelganger. The photo also brings up one question: when show time comes, is he going to keep the beard?
by Chris Bodenner
Copyranter lauds this clever, interactive YouTube ad for … I forgot already, but it's fun:
I don't want to give too much away, but when you get to the typing page, try "fucks" and "eats.
by Chris Bodenner
This one is only partly an ad, and most people will find it super creepy, but fellow fans of Dina Martina will find it pretty damn cool:
by Chris Bodenner
How do you get American kids to eat their carrots? Make them look like cheetos. Neetzan Zimmerman has details:
Ad agency Crispin Porter + Bogusky were recently hired by Big Carrot to update the packaging of baby carrots with an eye toward appealing to the junk food generation. The $25 million campaign is set to include such innovations as: Doritos-like package designs; carrot vending machines; seasonal tie-ins (e.g., Halloween “scarrots”); and even an iPhone app “powered by the sound of folks munching carrots in real time.”
Whatever works.
The Dish 