Category: Cool Ad Watch

YouTube Play is a collaboration between YouTube and the Guggenheim Museum to unearth and showcase the very best creative video from around the world. To have your work considered, simply post it on YouTube, and then submit it at youtube.com/play. A jury of experts will decide which works presented at the Solomon R. Guggenheim Museum in New York on October 21, 2010 with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice.

Copyranter raves:

One of the funniest TV spots I've seen in recent memory, for Voltaren pain relief cream. Who needs a big production budget and digital trickery?

HuffPo highlights a brilliant new campaign called "Make Homosexuals Marry":

Meet Devin & Glenn–two gents who met, fell in love, got married, and then had to deal with the consequences of that decision. From obnoxious in-laws (Tom Arnold) to passive aggressive fights over dinner, Devin & Glenn have the same problems that most married couples deal with–and that's the point. The folks behind this video wanted to show that marriage is marriage regardless of the sexuality of its inhabitants.

Money quote from the creators:

If you disagree with the homosexual lifestyle, why not overturn prop8 and make them get married, like the rest of us?

It reminds me of a Crossfire debate I once had with Patrick Buchanan, back in 1873 or something. I asked him: "Why do you not want to impose your values on us?" The unspoken answer: because we don't think you're really human. By the way, the fight over the pee splashed on the toilet seat? One of the longest fights Aaron and I ever had. And, yes, I was the sprinkler.

A little beard to inspire us all:

Buzzfeed:

To honor the biggest sporting event of the year, ESPN and New York ad agency Wieden + Kennedy made 32 original posters, one for each participating country at World Cup 2010 hosted in South Africa. Here are some of the best.

A BF reader finds another one, seen above:

Slovenia’s is just badass. Don’t frak with the Slovenians.

This 2 minute global film was shot by multi-award winning director Adam Berg over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.

(Hat tip: Nerdcore)

World Cup is just around the corner:

Chris Good bows to Nike's ad gurus:

 Nike's new ad…is one of the highest-end pieces of commercial art you'll see, considering the production from a bona fide filmmaker and the aggregate global appeal of all the multi-national stars on screen. Its airing will be an oddly tailored event of art, commerce and sport.

A Gondryesque ad by Olympus:

"A commercial for a new Volkswagen car makes fun of hipster bandwagoning. That constipated look that hipsters seem to make when they're consciously trying to grow beards is pretty spot on."

Mathieu S. says of this award winner from Germany: "At least global warming is giving us some pretty cool ads to watch." It is, of course, a total rip-off of Fantasia 2000's amazing Pines of Rome. And it's loopy in its hyperbole. But no one said an ad had to be accurate to be cool.