by Chris Bodenner
Copyranter spotlights a campaign that he calls “the best beer advertising in the world”:
The “No Bollocks” tagline is perfect: It gives you a taste of the beer’s blue collar British heritage without cramming it down your throat, and it serves as a challenger brand positioning against pretty much every other beer in the world. It’s especially brilliant when placed side-by-side with the bad base beer advertising of America’s big spenders Budweiser, Coors, and Miller.
Head here to watch several more TV spots.