Copyranter calls it “the best insurance ad in recent years”:
Now, the [Geico] Cavemen were hilarious (especially “Therapy Session”), but this spot for John Lewis home insurance actually, you know, SELLS INSURANCE. Because frankly, this whole “let’s get ha-ha about insurance” ad movement (I’m looking at you, Allstate “Mayhem”) that Geico helped jumpstart is just getting so fucking tiresome.
The Dish 