Cool Ad Watch

A reader writes:

The clearest signal yet that the marijuana mainstream is here to stay: fast food marketing is turning to the growth market of stoner diners.  The latest evidence is Jack in the Box’s rollout of their “Munchie Meal Menu,” marketed as the “cure to mellow even the meanest manifestation of the munchies.”  Carmel Lobello describes the marketing tactic and explores other ways in which the fast food industry has begun to embrace this customer base.

More commercials in the “Munchie Meal” series here.