The Dish, Year 2: Update

[Re-posted from earlier today]

The latest numbers on renewals:

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There are two and a half days left in January – and revenue is almost equal to last year’s first month. In two weeks this January, we’ve gotten $490,000 in revenue. In all of last January, new subscription revenue was $516,000. Can we match it? I think this is now a real Rubicon for reader-supported content online. If we can prove that subscribers won’t just pay for content, but that they’ll pay consistently over time, we’ll be helping to prove that the web doesn’t have to be a blizzard of ads, gimmicks, slide-shows, sponsored content, and Upworthy headlines. It can actually have a much higher signal-to-noise ratio; it can be visually uncluttered; it can be intelligent and not crammed with flaming comments; it can begin to generate a business model that can invest in quality journalism, as we hope to do by expanding Deep Dish.

You’ve made this happen. And many of you still can. Renew here! Renew now! Or if you’ve always intended to subscribe and have never gotten around to it, subscribe for the first time here (for just $1.99 a month or $19.99 a year) and help us change the future of online journalism. Update from a reader, who adds a new price point to ones such as $4.20 and double chai:

So far the Dish is as significant in my Internet diet as Facebook, and I am kind of addicted to Facebook, so you can see I am milking every cent of my first year $19.99 subscription. This year I was planning to increase my subscription to $25, but I took the Euler number as an inspiration. This number is 2.718 … but I had a short circuit in my brain so I invested $23.18 (instead of my planned $27.18, I guess I’ll upgrade to $217.8 the day I have a real salary, but right now I am a graduate student, sigh).

Anyway, I googled 23.18 and I found the following Bible verse: Proverbs 23,18 “There is surely a future hope for you, and your hope will not be cut off.”