I Would Like To “Share” With You This Book Of Jesus Christ

Shira Telushkin reports on the Mormon church’s recent embrace of the Internet as a proselytizing tool:

On June 23, 2013, Elder L. Tom Perry, 91, a member of the Twelve Apostles, the ruling council of the church, announced in a public web broadcast that all Mormon missionaries would begin phasing in social media and Internet use in the coming year. The reactions to Elder Perry’s announcement were overwhelmingly positive, if startled. While the occasional article about a specific test mission had been published in Deseret News, a Mormon-operated newspaper, very few people were aware that social media was being tested and considered. “This change is huge,” said Lon Nally, President of the Missionary Training Center (MTC) in Provo, Utah, as we went on a tour together of the building. “Traditionally they’re knocking on doors, and now with these hand-held devices the methods of work will change.” …

“I think my jaw dropped for about 10 minutes after the announcement was made,” said Elder Drew Brown, 19, at the Missionary Training Center in Provo, Utah, where he was in language training before heading to serve in Taiwan. Brown worried that he was “going to spend more time inside a room rather than face to face” teaching people, like his father’s mission.