The use of “wholesome” really nails it:
Update from a reader:
My eight-year-old son came over to watch while I was playing this video. Me, with a lump in my throat. Him: “That’s a cheesy ad.” “Did you think anything was special about it?” “Nope.” “What about the families, did you notice anything?” “Nope.” “Okay.”
To borrow a phrase, know hope.
The Dish 