Cool Ad Watch

by Patrick Appel

New CDC ads make passing reference to Truvada:

Following the CDC’s announcement last week, Russell Saunders, a gay pediatrician, came around on PrEP:

How can I justify qualms about Truvada when I don’t have them about Ortho Tri-Cyclen?

In truth, I can’t. If I’m going to be honest, I will admit that my misgivings are more about wanting my patients’ experience to conform to my own, and their identities to look like mine. And that’s not medical care, it’s moralism.

My job is to prevent HIV infections when I can. As the nation’s top AIDS doctor is quoted as saying, I cannot let the perfect be the enemy of the good. My personal feelings about the AIDS crisis are not a valid factor in my medical decision-making, and for patients who would benefit from a preventive prescription for Truvada I will start providing them.

The Dish’s thread on Truvada is here.