Cool Ad Watch

A full-page ad from Sunday’s NYT:

leafly ad

Jesse Walker comments:

The most striking thing about the ad is that it isn’t striking at all. It would be easy to flip past this quickly without recognizing that it’s about cannabis—and even if you do pause long enough to see what’s being advertised, the idea of an ad for a marijuana review site in The New York Times just doesn’t sound all that bizarre anymore. That’s when you know a social revolution is succeeding: when it starts to feel banal.