2013 Cool Ad Of The Year Nominees

Below are the finalists we’ve selected for the 2013 Cool Ad Of The Year, please review them and then vote for your favorite at the bottom of the page.


1) Smartphone Glass Coasters:

A clever way to get people put down their fucking iPhones already:

The Offline Glass from Mauricio Perussi on Vimeo.


2) Skype Friends:

And a Cool Ad as well, from Skype:

A reader flagged it:

Sometimes you don’t have to “advertise” a product or brand. You just have to capture really amazing humans and what they’re able to do because your product or brand exists.



3) Beard Illusion:


Michael Zhang double-takes:

To make the point that Garnier Fructis’ hair products are great for both women and men, advertising agency Publicis teamed up with photographers Billy & Hells for a series of creative advertising photographs. Upon first glance, each of the photographs appear to show a tough guy with a massively long beard. However, look a little closer and you’ll realize that things are not what they appeared to be.



4) Kindles On The Beach:

A reader passes along a “remarkably unremarkable” Kindle commercial:



5) Shipping Your Pants:

Kmart, of all places, gets a South Parkian edge:



6) Office Shooting:

Well, not exactly cool, but powerful:

Copyranter wonders if it’s “the best gun control commercial ever produced.”


7) Child Abuse PSA:

A PSA for child abuse designed to only be visible to children in the presence of adult abusers:

(Hat tip: Andrew Liszewski)


8) Off-Roading Smartcar:

It’s smart to be upfront about your product’s strengths and weaknesses:



9) Wheelchair Basketball:

The twist at the end gave Copyranter goosebumps. Likewise:



10) Slow-Motion Shaking Dogs:

Shake it, bitches:

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SHAKE from Variable on Vimeo.

The footage is from the talented and twisted Carli Davidson, whose work the Dish has featured quite a bit over the years. You can order her new coffee-table book Shake, a collection of 61 photos, here.

Vote Here:

Cool Ad Watch archive here. Awards Glossary here. Vote for the rest of our 2013 awards below:

Chart Of The Year
Dick Morris Award
Face Of The Year
Hathos Alert Of The Year
Hewitt Award
Malkin Award
Mental Health Break Of The Year
Moore Award
Poseur Alert Of The Year
Window View Of The Year
Yglesias Award